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Kickstart Communications Toolkit

This digital toolkit includes downloadable assets, suggested social media and newsletter copy, to help you promote the Kickstart Scheme to your members and audiences, both employers and young people.

Thank you for supporting and promoting the Kickstart Scheme, part of the Government’s Plan for Jobs.

Below you will find the following resources to use on your channels, broken down by audiences that you wish to communicate to.

Young People

Please click on the link below to download static and motion social media assets for use on Instagram, Facebook, Twitter and Snapchat. The download also contains copy, links and hashtags for use on social media and a sample newsletter article.

Employers and Businesses

When it comes to telling people about the benefits Kickstart Scheme provides, we want to present a clear and consistent message to Employers and Businesses. You can download the full Kickstart Scheme brand guidelines, logos and further employer resources and assets at the links below.


The UK hospitality sector is really thriving once again as we open up in line with the Government’s roadmap to freedom. This pack has been designed to help you speak to your networks and send a clear message to hospitality employers that Jobcentre Plus is here to help find the right candidates for any role. Please click the link below to download our hospitality briefing pack – design to help encourage job seekers to apply to the sector now.