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Getting the most out of social media


Social media can be a great tool to help find yourself a new role from searching for jobs to being found yourself by an employer. It is a place to be yourself and can lead to job opportunities (being funny and human on Twitter can get you far in creative industries), and is also a great tool for networking.

There are several things you can do to get the best out of your social media, which ever platform you are using.

Here are some tips;

  • maximise your profile: Use information from your CV to summarise your previous job roles and responsibilities. Remember to talk about the value you added rather than just listing what you did.
  • keep your profiles clean: Look at your pictures, make sure there are no profanities, anything offensive or politically diverse. Boring as it is, policing your language on social media is necessary. If you think employers aren’t Googling you before getting in touch about an interview, you’re wrong.
  • focus on which platform is best for your job search: If you are using social media for your job search, focus on one or two platforms you will use and keep up to date.
  • use your real name: It’s far more professional and makes you easier to find.
  • look at your image and branding: You should have a clear, friendly, recent, and appropriately professional image to use across all platforms. Also think about what you want an employer to know about you, what you do, and where you’re going.

Are you on LinkedIn?

LinkedIn is a social networking site that allows jobseekers to showcase their potential to a wide range of organisations and businesses, helping them headhunt the talent they need. 

Over 6.5 million jobs worldwide are advertised on LinkedIn and for many companies it’s the first tool they use for vetting job applicants.  Your LinkedIn account is like an online CV so use this to summarise your previous job roles and responsibilities. Remember to talk about the value you added rather than just listing what you did.

Keep your profile relevant or appealing to a whole range of companies who could be interested in recruiting you. Concentrate on talking about what motivates you, what you have to offer and your aspirations.

Top tips:

  • include any voluntary or charity work.
  • be very careful to check spelling and grammar on your profile.
  • include a smart head and shoulders photo (not a selfie!).
  • get connected: A successful LinkedIn profile needs to be seen. Look up previous companies you have worked for and find the people you know.
  • endorse your connections – take a look at their profiles, check out the skills they have listed – if you agree with what they say, press ‘endorse’

Find us on Twitter

Your local Jobcentre Plus Twitter account will help you to understand who is recruiting right now in your local area and in which sectors.  Make sure you follow your local Jobcentre Plus Twitter account. Have a read of our article Are you following us on Twitter?

You can also follow the @JCPJobsPlusMore Twitter account to learn more about national employment opportunities and career information.

If you don’t already have one, it’s free and easy to register for a twitter account on the Twitter website.

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